An effective e-learning video course for Silvan

With video production, Silvan has managed to communicate easy and inspiring DIY projects for home and garden. This is a form of content marketing that helps engage customers and increase their interest in Silvan’s products.



E-learning video is an important part of Silvan’s approach to customer service and experience. Their video production is a great example of this approach, as it allows customers to watch and learn on their own.

E-learning video production can be used to build strong customer relationships. Customers get easy access to a range of great ideas and tips, while at the same time being introduced to Silvan’s products and capabilities.

These video productions have been used by Silvan for over 10 years and have helped earn themselves many times over by showing up on Google and YouTube. This results in increasing exposure for Silvan due to the high quality of the content.

E-learning video is an effective way to reach a wide audience, and Silvan’s video production is a great example of how to use this method to build a strong customer relationship. Through e-learning video, Silvan can achieve a higher level of engagement and customer loyalty, which is a significant benefit for any DIY store.

In e-learning video productions, it’s also ideal to use animations. It provides the opportunity to convey information in a visually engaging way that can make it easier for the target audience to understand and remember what they see. Furthermore, e-learning allows the target audience to go through the material at their own pace and in their own environment, which can make the learning more efficient and accessible.

Video productions and animations can also be used to demonstrate complex concepts, such as technology, science or math, in a way that is easily understood by the target audience. Moreover, they can be used to bring life and color to e-learning and make it more interesting and engaging.

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“The quality has been high every time, and it has fit perfectly with SILVAN’s reality. Torben Hjorth’s down-to-earth approach to us as customers, his knowledge, skills and creativity, which fits in with our concept, makes for a pleasant meeting. The energy flows freely and there are not many thoughts of backing down in his company.”

Flemming B. Jessen, Online Manager, Silvan.


Overall, video productions and animations are a powerful tool for e-learning as they allow you to convey information in a visually engaging way that can make it easier for your audience to understand and remember what they see.

Before creating an e-learning course for your company, there are a number of important things to keep in mind to ensure that the course is effective and useful for both the target audience and the company.

Here are some of the key points:

Target audience: It’s important to have a clear understanding of who the e-learning course is aimed at. What competencies and skills need to be communicated to the target audience and what is their level of knowledge and experience in that area?

Learning objectives: In certain situations, it is important to have clear inspirational or learning objectives for the e-learning course so that it is possible to measure whether the target group has achieved what they needed to and whether the course has been a success. This could be e-learning for school students or employees within the organization.

Content: It is crucial to ensure that the content of the e-learning course is relevant, current and useful for the target audience. It should also be clear and easy to understand and communicated in a visually engaging way.

Interactivity: E-learning should not just be a monologue of information, but also allow the target audience to interact and engage with the content in a way that is relevant to them.

Technology: It’s important to choose the right technology for the e-learning course to make it as user-friendly and effective as possible for the target audience.

Evaluation: It’s important to have a plan for how the program will be evaluated so you can assess whether it was successful and how it can be improved in the future.

By keeping these things in mind, you can ensure that your e-learning course is effective and useful for both you and your audience. And if you’ve made it this far in the text, it’s probably time to talk about your e-learning project.

See the full E-Learning series here