Communicating with infographics

How do you inform your stakeholders accurately and at eye level? One obvious method is infographics, which add sound, images and movement to your messages.

In this connection, Stagbird has helped the Psychiatry in the Region of Southern Denmark with a small infographic and information film aimed at the region’s therapists and psychiatric staff.

The purpose of the film is to explain what shared decision-making is, why the Region of Southern Denmark uses it, and why it is important that the patient is an expert on an equal footing with the therapist within Psychiatry.

In doing so, the infographic highlights the importance of shared decision-making and the beneficial effects it has for the patient, the practitioner and the psychiatric field.

Filmmaking is a collaborative process

All video production – including infographics – is the result of a close dialog between producer and customer. At Stagbird, we put a lot of effort into setting expectations and thoroughly reviewing:

  1. Actions
  2. The graphic look
  3. The production phase

We go through each stage of this three-stage rocket with the customer so that we are always on the same page before moving on to the next step. This way, we avoid misunderstandings and complications later on that can delay the process.

In projects like this one, with infographics for the Region of Southern Denmark, for example, it is important for the content of the film that the target audience and core messages are clear before we can start producing infographics. It’s an exciting phase where both we and the customer learn more about what it is that really needs to be communicated.

Lively communication at eye level

The target group of the infographic for the Psychiatry in the Region of Southern Denmark is primarily staff and therapists. But it’s also important that patients and their families can see themselves in our infographics just as much. In this way, the communication must be down to earth and widely accessible without losing its professional basis.

Our shared decision-making infographic is made in 2D, using dynamic graphic zooming and small, smooth movements to add depth and life to the story. All at a calm pace that doesn’t interrupt the informative messages.

Sound, image, motion… Everything is important

The right background music is an important component of this, as it’s important that neither sound nor image drowns out the important messages and explanations.

We keep shapes and icons simple. The voiceover in the film is calm and pleasant, but with a tone that is recognizable to the target audience. Meanwhile, infographics continuously highlight the story’s important information, explanations and keywords.

Finally, we use coloring and fonts that reproduce the region’s own design guide. This means that the Region of Southern Denmark has a clear and recognizable identity that can be seen not only in this infographic, but also in their other communication.

Why animation and infographics?

The shared decision-making infographic is a great example of how you can convey a message in a visually engaging and explanatory way that reaches the target audience and illustrates the messages. This type of communication can often hit the mark and stick in the audience’s memory more than written information materials.

Do you also have information that needs a graphical touch, the right voice and a sharp narrative style? Contact us and let’s talk about your project, wants and needs.