Complete video experience to Gisselfeld Kloster

A tour through history and the possibilities of the video format

Gisselfeld Kloster is one of Denmark’s largest and most beautiful estates with beautiful surroundings and more than 700 years of history. Obviously, this deserves an extraordinary communication.

So Gisselfeld contacted Stagbird, and together we developed a total concept that would dust off the estate’s long history and their fine old cellar in a way that places the audience right in the middle of both past and present.

The result was three video installations in the basement that take visitors through the spirit, history and natural beauty of the place:

1. A whiteboard animation that acts as a periodic review of Gisselfeld’s history
2. A whiteboard animation that addresses a specific part of the site’s history and allows the audience to be part of the narrative
3. A video that uses graphics and real footage to depict Gisselfeld’s beautiful nature and surroundings

Video brings you into the history, spirit and nature of Gisselfeld

Each film lasts around 2 minutes, is narrated in both Danish and English, and finally projected from a projector onto the walls of three selected basement rooms, bringing a whole new area of the estate to the guests’ enjoyment. The physical setting simply becomes the screen itself in the movies instead of using screens.

In this assignment, we chose to work with classic black and white drawings with coloring of selected elements to stay true to the old soul of the place. And this is where whiteboard and animation is the perfect choice, as it dusts off the dust of time and keeps the audience interested by adding sound, image and movement to the story.