The complete graphics package

Video in interaction with other formats

The video format has many advantages and is a highly effective communication tool. But sometimes it’s beneficial to supplement video with other formats – for example, for training, awareness or recruitment. In this blog post, we’ll take a closer look at why it pays off to let one supplier take care of the entire information package.

Complete information package for Aarhus Municipality

Stagbird has delivered an information package to Aarhus Municipality’s Children & Youth department, which wants to communicate issues and good advice regarding young people and drugs. The target audience is the parents of older students, and in order for the communication not to be too traditional, dry and boring, video must be the central medium.

We therefore delivered:

  • 3 video productions
  • 1 booklet with parental guidance on young people and drugs
  • Dialogue cards for use in workshops

The films are a dynamic mix of real footage and graphic animation, combining pleasing and aesthetic cover images with concrete graphic animations that are easier to absorb and remember.

The printed materials are beautifully laid out on smooth, thick paper for a professional look, and all printed materials and video productions have been produced in Danish, English, Arabic, Turkish and Somali to embrace the entire target audience and spread the information as far as possible.

Graphic images and graphic identity must work together!

With a single supplier of both film and printed matter, Aarhus Municipality achieves a cohesive graphic identity that can be seen throughout their information campaign about young people and drugs.

We can extract graphics, images and design from the films and reuse them in booklets, dialog cards and more. to streamline the entire visual expression.

This way, the total amount of materials is presented in a professional and clearer way, which is what Aarhus Municipality wants. Ultimately, it helps to retain the interest of the target audience and optimize the understanding of the messages to be communicated.

Video marketing, brochures and other graphic material

It’s no secret that video marketing is one of the most popular methods of online marketing. In fact, recent studies have shown that people are more likely to remember information if it is presented in video format as opposed to written text. So if you want to reach your target audience effectively, incorporating videos into your digital marketing strategy is a great way to do so.

The key is to produce quality content that will resonate with your viewers. Once you’ve figured out what message you want to communicate, you’ll have taken the first step towards producing effective videos. But video doesn’t have to stand alone, and if you need help with more than just video – we can help you get started!

Your business or organization will be taken more seriously if you have a strong and consistent graphic identity. This confidence-building effect also gives you consistency in images